The Financial Brand: Integrated Digital Delivery Models: It’s Now Or Never

The Financial Brand posted a contributed article from YuTing Huang, Director of Integrated Product Marketing at Citrix, discussing digital transformation in the banking and financial services industries. The article shares insights about how digital transformation is impacting financial services companies and offers tips to transform digital business to drive deeper value and customer satisfaction. Also included are recent Citrix-commissioned stats about the customer experience in digital channels. 

To read the full article, please visit The Financial Brand.